We help growing companies ask better questions—and get better answers. Whether you’re trying to understand why customers churn, test a new experience, or improve your feedback strategy, we bring clarity and structure to the complexity.
All services are customized to your goals, timeline, and audience. No cookie-cutter decks. No bloated reports. Just human-centered insights, grounded in behavioral science.
Designing surveys that are clear, relevant, and respectful of participant time. We optimize for clarity, engagement, and response quality—reducing fatigue and increasing usable insights.
We conduct 1:1 qualitative interviews to uncover deep insights about behavior, decision-making, and unmet needs. Includes recruiting, discussion guides, facilitation, and synthesis.
Understand how people experience your brand from awareness to loyalty. We identify friction points, emotional drivers, and opportunity areas for improvement.
We build detailed, research-backed personas that go beyond demographics—capturing motivations, mindsets, and decision patterns to guide product and messaging strategies.
Diagnosing drop-off and disengagement through both quantitative and qualitative lenses. We help you uncover root causes and design more compelling retention strategies.
We test product flows, messaging, and experiences with real users—surfacing friction points and unmet expectations before they become problems.
This video takes you inside the CovIQ™ framework, showing exactly how we evaluate and improve feedback design.
Our proprietary audit tool, CovIQ™, helps companies evaluate and improve their customer surveys and feedback instruments.
By scoring elements like friction, clarity, warmth, and trust, CovIQ™ pinpoints where fatigue sets in—and how to fix it.
Whether you’re building a new survey or struggling to get useful responses, CovIQ™ brings structure to the chaos.
Let’s talk about your project and see how we can help. We’re flexible, curious, and always up for solving complex insight problems with heart.