We help companies make smarter, more empathetic decisions through research that reflects the people behind the data.
Research rooted in understanding real people and their experiences
Transform complexity into clarity with strategic insights
Applied psychology methods that reveal true customer motivations
Because your data should reflect the people behind it.
We combine behavioral science, storytelling, and real-world empathy to design research experiences that are as human as they are insightful.
What Covariate. stands for — in our founder’s own words.
Covariate. is a boutique customer insights consultancy built to bring humanity back into business decision-making.
We work with growing companies—especially in tech, health, and finance—to turn customer complexity into clarity through thoughtful research, behavioral science, and practical strategy.
Whether you’re launching a product, rethinking your survey experience, or trying to understand customer churn, we’ll help you ask better questions—and get better answers.
Our proprietary audit tool, CovIQ™, helps companies evaluate and improve their customer surveys and feedback instruments.
By scoring elements like friction, clarity, warmth, and trust, CovIQ™ pinpoints where fatigue sets in—and how to fix it.
Whether you’re building a new survey or struggling to get useful responses, CovIQ™ brings structure to the chaos.